Rome

New anti-smoking law seeks to rid packages of brand names

Italy should follow Australia's lead say bill's sponsors

New anti-smoking law seeks to rid packages of brand names

(ANSA) - Rome, August 16 - A new anti-smoking law making its way through Italy's parliament could lead to the adoption of "anonymous" packaging as in Australia, which makes the maker's brand less visible, according to Ignazio Marino, one of the bill's sponsors. Marino, from the center-left PD (Democratic Party), together with Antonio Tomassini, of the center-right PDL (People of Freedom party), has been pushing for the law's adoption since 2010. Marino said Italy should follow Australia's lead in adopting anonymous packaging as a way especially to discourage younger smokers. Among other measures, the new law, if adopted, would prohibit cigarette sales to anyone under 18. There are 12 million smokers in Italy, Marino said, of whom some 23% are adolescent. "It's proven that those who start smoking earliest are those that have the hardest time quitting," he said.

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