Genova, June 27 - Hoteliers in Liguria have banded together to entice travellers to visit the northern region during Italy's longest-running economic crisis in 20 years that is squeezing the country's tourism industry. Federalberghi, the country's hoteliers' association, announced the initiative 'Liguria by Train' on Thursday, telling travellers the trip is on them. Together with State-controlled train company Trenitalia and the region of Liguria, the promotion "is a way to invite tourists to come to Liguria and make it affordable," Liguria regional councillor Angelo Berlangieri said. "Travellers coming by car will also be partially reimbursement for the cost of petrol and car rental from the airport to the hotel," Berlangieri said. The offer, starting Friday, runs until December 31 and applies to Frecciabianca, Intercity and regional trains and is applicable for travellers spending minimum 50 euros per person for hotel lodging, or 40 euros for bed and breakfasts.