Bologna

Fastweb founder's SMS Finance swoops La Perla lingerie

Beats out Calzedonia

Fastweb founder's SMS Finance swoops La Perla lingerie

Bologna, June 4 - SMS Finance placed the winning bid for Italian high-end lingerie maker La Perla, beating out stocking and sock specialist Calzedonia, Pambianco News reported on Tuesday citing La Perla. SMS Finance is the holding company of entrepreneur Silvio Scaglia, founder of Italian fiber optic telecommunications provider Fastweb. Exclusive lingerie maker La Perla, known for its costly corsets and elegant lace underwear, booked revenue of 107 million euros in 2012, slightly lower than the previous year. It sells more than 67% on the European market, with Asia accounting for 16% and the US 17%.

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