New York

ANSA's 'Tour around Italy' photo show lands in New York

After success in Washington, exhibit travels to Big Apple

ANSA's 'Tour around Italy' photo show lands in New York

(By Ugo Caltagirone) New York, May 16 - Conveying Italy beyond stereotypes, with images that speak of a country with gorgeous landscapes, of an immense artistic and cultural patrimony, but also oriented toward the future, at the vanguard of the most cutting-edge sectors. This is the aim of the "Tour Around Italy", ANSA's travelling photography exhibit that - after a successful debut at the Italian embassy in Washington - has been launched in New York City at the prestigious Italian Institute for Foreign Trade (ICE) headquarters on the Upper East Side of Manhattan. "It is right to show an image of Italy that looks to the future. And looking at these photos we are truly in the future," underlined the Italian consul in New York City, Natalia Quintavalle, taking the floor during the exhibition opening, in front of an audience packed with journalists as well as Italian business and institutional representatives in the United States. "Beautiful pieces by Piero della Francesca are shown at the Frick Collection," the consul reminded the audience. She said they highlight "an inheritance from the past that transmits a message for the future: the two faces of Italy". Faces appreciated by the many Italian and foreign visitors who already enjoyed the magnificent images taken from ANSA's photographic archives. "It is not an accident that the exhibit begins with images related to science and high tech," explained the executive director of ICE in the United States, Pier Paolo Celeste, underlining the necessity of sending a different, new message abroad about our country. "Creativity in Italy is not limited to fashion and luxury products. It also regards our technology, a field in which Italy plays an extremely important role in the world". The section dedicated to science and technology - including a beautiful photo of Marine One, the US presidential helicopter made by Italy's Agusta Westland - is the first of six that make up the exhibition. The other sections are art and culture; style, fashion, design; wine and food; clean energy; travel and leisure. Each section is introduced in the words of a spokesperson par excellence, like star-architect Massimilliano Fuksas or celebrity-artist Michelangelo Pistoletto. "The exhibit aims to show the less well known Italy, proposing signature artistic, cultural, wine and culinary itineraries throughout Italy's regions," said Gabriella Campi, director of international marketing and sales for ANSA. "Itineraries less well known to the general public but of equal international significance. This is to depict a country that is evolving but always maintains tight contact with its territory and its peculiarities," Campi added. The event at ICE in New York will be open to the public until June 2, which is Festa della Repubblica, an Italian holiday celebrating the formation of the country's republican government in 1946. In a few days, it will be possible to download an exhibition application from the AppStore.

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