40% of Italians cut food spending, research says

Great majority influenced by price

40% of Italians cut food spending, research says

Milan, May 14 - In the past year, 40% of Italian consumers hit by the economic crisis cut down food spending and one in 10 reduced portions and started recycling leftovers for meals, according to a study conducted by Astra Ricerche for food company Granarolo released on Tuesday. Some 80% of consumers started choosing which product to buy based on price; health security was the second most important issue for 62% of consumers and the product's origin was important for 57%, the study found. Quality was key in the choice of a product only for 50% of those polled. Restaurant meals were also drastically cut with 64% saying they only ate at home. (ANSA)

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