Nanning (China) April 25

Chinese businessman to launch reality show for Italians

Steven Luo's modelling agency subject for TV program

Chinese businessman to launch reality show for Italians

Nanning (China) April 25 - A young Chinese businessman thinks he has got a great business idea to promote better relations between the two countries: a reality television program. The show "Top Model on the Road" features Chinese fashion models from Steven Luo's agency and will, he says, give Italian viewers the chance to "discover" Chinese girls. The show's subjects are drawn from the Beijing Loren International Modelling Agency (named, of course, for Italian movie star Sophia Loren) which Luo founded in 2010. His agency was "the first in Italy to organize events with Chinese models", says Luo, 30, who organized the Loren Chinese Top Model Contest. Now, he says he has a television in partner in the rapidly modernizing region of Guangxi in southern China. That gives him a viewing population of as many as 800 million and platform to sell the show in Italy.

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