Rome

More Italians shopping at discount stores as crisis deepens

Buyer numbers have 'almost doubled', statistics agency head says

More Italians shopping at discount stores as crisis deepens

Rome, April 23 - As more and more Italians grapple with the ongoing economic crisis, food shopping habits are changing, according to national statistics agency Istat. Between 2007 and 2013 "the share of families which has made purchases at hard discount stores has almost doubled, reaching more than 21% in 2011," Enrico Giovannini, the president of the statistics agency, said Tuesday. The trend is unlikely to change much even if incomes were to increase. "Even if we had the opportunity to increase families' incomes, a part of this increase would go to savings - for those who can afford it," Giovannini said, pointing out that there would be little left for more consumption.

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