Rome

McDonald's prices lowered in Italy to help with 'crisis'

Signature burger to cost less than a cup of coffee

McDonald's prices lowered in Italy to help with 'crisis'

Rome, April 2 - US fast-food giant McDonald's said on Tuesday that it is lowering the price of its popular hamburger in Italy because of the country's economic crisis. McDonald's has dropped the cost of its flagship product to 90 cents, "below the one-euro threshold and the lowest it has been since 2004," the American food group said. "In difficult times like the one Italy is going through now, the company has decided to offer a very concrete sign of its closeness to consumers," says the fast-food chain. The signature sandwich is the company's second best-seller after the Big Mac and will cost less than a cup of coffee, "without changing its recipe or quality," McDonald's said.

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