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Ferrari is world's 'most powerful' brand, says brand finance

Apple and Samsung 'most valuable' brands

Ferrari is world's 'most powerful' brand, says brand finance

Rome, February 18 - Apple and Samsung have the most valuable brands in the world, but the most ''powerful'' or ''recognizable'' brand is Ferrari's rearing horse, according to a study released on Monday by the brand valuation consultancy Brand Finance. Brand Finance underlined that Ferrari's brand impact surpassed giants like Google, Coca-Cola, PricewaterhouseCoopers and Hermes, despite the sports car maker's far smaller size.

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