Milan

Campari buys US distribution rights for Jamaican rum

Will sell Appleton after deal with Kobrand

Campari buys US distribution rights for Jamaican rum

Milan, February 15 - Italian drinks giant Campari said Friday it had bought the US distribution rights for popular Jamaican rum Appleton from the Kobrand Corporation. Appleton, in addition to the Wray & Nephew and Coruba Rum brands, was acquired by the Campari group in December as part of the company's purchase of the Jamaican company Lascelles deMercado & Co. Limited. Campari agreed to pay $20 million to Kobrand for the buy-back of the Appleton Rum portfolio distribution rights in the US.

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