Rome, December 17 - As Christmas nears and the economic crisis bites deeper and deeper into consumers' pockets, shoppers are increasingly opening to the idea of ''recycling'' presents. According to research by retail association Coldiretti, one in three Italians this Christmas is considering re-gifting items received on other occasions. The number of Italians happy to ''recycle'' gifts is up 3% this year, Coldiretti says, even as a ''hard core'' 51% of consumers say they have never given in to the temptation and remain firmly opposed to the idea, no matter what the circumstances. As always, generational divides emerge: according to the research, younger shoppers see little wrong with the idea of re-gifting and in some 82% of cases where a gift is ''recycled'', it usually goes to a relative or close friend. According to Coldiretti, some 18% of ''recycled'' gifts are destined to charity while a similar percentage of Italians uses the Internet as a channel for placing unwanted Christmas presents. Overall, Coldiretti found that some 53% of Italians would like to receive something useful under the Christmas tree this year. Meanwhile, some 23% of Italians would like to receive a gift that they would never consider buying themselves, although they find it useful, while 14% of shoppers aim to buy something totally whimsical. Only some 11% of Christmas shoppers say they remain undecided.
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di Giovanni Pastore