Rome

Agency reports 85% of Italians admit to buying fake goods

Consumers are driven by 'need to save'

Agency reports 85% of Italians admit to buying fake goods

Rome, November 21 - National consumer agency Unc said in a report released Wednesday that 85% of Italians admit to buying counterfeit products to save money, while 62% say they cannot always distinguish a fake from an original. The survey, 'What do you think of counterfeiting?' showed that the main motivation driving consumers to counterfeit products is the "need to save money," Unc General Secretary Massimiliano Dona said. Statistics also show that the economic crisis has hit the fake-goods market and that production has dropped, the report said. "Counterfeit producers are feeling the ups and downs of the market as everyone else is," Dona said. However, Dona said that consumers must "always keep in mind that counterfeiting is a constant threat to the country's economy and for consumers".

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