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Italians ditching books, papers to surf internet, says study

Less than half read at least one book a year

Italians ditching books, papers to surf internet, says study

(ANSA) - Rome, October 3 - Italians are dumping books and newspapers to surf the Internet instead, a survey released Wednesday said. Just over 62% of Italians are now regular Internet users, an increase of 9% over the previous year's findings, said the survey conducted by market research firm Censis and UCSI Communications. The number of people using smartphones has jumped by 10% and almost 55% of users of them are as "young" people, according to the survey, commissioned by Italy's major media companies. Less than half of Italians said they read at least one book per year and newspaper readership has fallen by 2.3%. Internet popularity is growing, with 62.1% of Italians regularly using it compared with 27.8% in 2002. Facebook membership increased to 66.6% of Internet users this year, from 49% last year, the survey found. Television is the top medium though, with 98.3% of the population using it in 2012, up 0.9% from 2011, while the radio remains popular, with almost 84% of Italians tuning in.

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